UptoSkills is seeking a highly skilled and results-oriented Growth Marketer & Marketing Technologist to drive revenue growth end-to-end. This role is perfect for a candidate who thrives at the intersection of performance marketing, engineering, and automation, possessing both creative strategy and technical execution capabilities.You will be instrumental in building scalable sales funnels, managing high-ROAS paid campaigns, implementing advanced tracking, and automating workflows to achieve measurable business outcomes. This is a unique opportunity to own the entire growth funnel and contribute to a fast-growing AI-powered talent employability platform.Key Responsibilities:Performance Marketing & Acquisition: Plan, execute, and optimize Meta (Facebook/Instagram) and Google Ads campaigns across Search, Display, and Social channels to drive high ROAS for D2C and B2B industries. Continuously test ad creatives, audiences, landing pages, and funnels to improve conversion rates.Funnel Architecture & Conversion Optimization: Design and build high-converting marketing content. Integrate CRM tools into funnels and optimize the complete user journey from first click to purchase and post-conversion engagement.Marketing Automation & Tech Stack: Implement and manage automations using Zapier, Make, and WhatsApp Business API, Email, and LinkedIn. Build automated lead nurturing flows, follow-ups, and notifications to reduce manual effort. Connect ad platforms, CRMs, analytics tools, and communication channels via APIs and automation tools.Tracking, Analytics & Attribution: Set up and maintain GA4, Google Tag Manager, Meta Pixels, and custom event tracking. Troubleshoot tracking, attribution issues, and data discrepancies. Provide actionable insights through dashboards and performance reports.Content & Creative Collaboration: Collaborate with designers, copywriters, and influencers to produce high-engagement ad creatives. Translate performance insights into c